This often works well with city shots and sweeping landscapes.Īfter you’ve experimented and found the filter that fits your personal brand, try to use those presets consistently. Something that makes your blacks blacker and your whites whiter, that brightens the light and darkens the shadow, is sure to pull your viewers in. Looking to enhance the drama in your shot? Go for a filter that increases the contrast. Opt for a filter that lends your image a warm, golden hue to leave your viewers with that same sense of golden hour magic. Thanks to filters, it doesn’t matter when you snap a shot. That is when the natural light is ideal for capturing beautiful photos. The first hour after sunrise and last hour before sunset are considered by many professional photographers to be the golden hour. When your filtered image looks like a summer day, you’ve likely found your sweet spot. If you want to bring out the sun in your image, try Tungsten. Want to catch your viewer’s eye? Studies have found that filters that increase warmth, exposure, and contrast, result in the greatest boost in audience engagement.
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